Last updated: 01/01/2026

Effective Date: 01/01/2026

Wine Boss Tours (“we”, “us”, “our”, “Company”) respects the privacy of visitors and customers and is committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website winebosstours.com (the “Site”) and use our services (including booking tours, enquiries, newsletters, promotions). By using our Site or services, you agree to the collection and use of information as described in this Policy.

1. Information We Collect

1.1 Personal Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

  • make a booking or reservation
  • fill out forms (contact us, enquiry, newsletter opt-in)
  • communicate with us (email, phone, chat)
  • participate in promotions or surveys

Examples of personal information:
• Full name
• Email address
• Phone number
• Billing and mailing address
• Payment information (processed securely through third-party payment processors)
• Preferences related to tours and services

1.2 Automatically Collected Information

When you visit our Site, we may automatically collect data such as:

  • IP address
  • Device/browser information
  • pages viewed and time spent
  • referral source and navigation patterns

We use cookies and similar tracking technologies to collect this information. Cookies may be essential (to facilitate Site use) or performance/analytics tools. You may opt out of certain cookie tracking through your browser settings.

2. How We Use Your Information

We use collected personal information for purposes such as:

  • providing and fulfilling your booked services
  • processing payments through secure third-party processors
  • communicating with you about bookings, updates, promotions, and newsletters
  • improving our Site and services
  • fulfilling legal requirements and dispute resolution
  • internal analytics and business development

3. Third-Party Disclosure and Data Sharing

We may share your personal information with:

  • Service Providers — vendors who help deliver our services (e.g., payment processors, analytics, marketing tools)
  • Business Partners — partners who co-promote services or tours
  • Legal Authorities — when required by law or to protect rights and safety
  • Business Transfers — in context of business restructuring, sale, or merger

We do not sell your personal information for profit and will only disclose data with your consent or as legally permitted.

4. Data Retention & Security

We retain personal information only as long as necessary to provide our services, meet legal obligations, resolve disputes, and enforce agreements. We implement physical, technical, and administrative safeguards to protect personal data; however, no online transmission method is fully secure.

5. Your Rights and Choices

You may:

  • access, update, correct or delete your personal information
  • opt out of marketing communications (via unsubscribe links or contacting us)
  • manage cookies and tracking choices via browser settings

Requests regarding your data should be made by contacting us at:
hello@winebosstours.com

6. Children’s Privacy

Our services and Site are not directed to children under 13. We do not knowingly collect personal information from children under this age. If you believe we have accidentally collected such information, please contact us so we can remove it.

7. International Data Transfers

Personal information may be processed or stored in jurisdictions outside Canada. If this occurs, we apply safeguards to ensure information is treated securely and in accordance with applicable law.

8. Changes to This Privacy Policy

We may update this Policy to reflect changes in legal requirements or our practices. The “Last updated” date at the top indicates when this Policy was last revised. We encourage you to review it periodically.

9. Contact Us

Questions or concerns about this Privacy Policy can be directed to:

Wine Boss Tours
Email: hello@winebosstours.com